September 4, 2025
SOFTSWISS has enhanced its live casino platform with real-time analytics, customizable player interfaces, and advanced segmentation tools. The updates aim to boost engagement, improve operator efficiency, and support seamless integration across global markets.
SOFTSWISS, a leading i Gaming software provider, announced updates to its live casino platform on September 1, 2025, integrating real-time analytics and customizable player interfaces. The enhancements allow operators to tailor live dealer environments, such as blackjack and poker tables, to specific player preferences, improving engagement. The platform now supports over 300 games from top-rated live casino studios, including live casino leaders like Evolution Gaming, via a single API, simplifying content integration for operators.
The update also includes advanced player segmentation tools, enabling operators to analyze live casino performance metrics like session duration and betting patterns. These features, paired with multilingual support and cryptocurrency payment options, cater to diverse global markets. SOFTSWISS emphasized that the upgrades comply with regulatory standards in jurisdictions like Malta and Ontario, ensuring seamless adoption by licensed operators.
These advancements are significant as live casino platforms face increasing competition to deliver personalized experiences. By offering tools to analyze player behavior in real time, SOFTSWISS enables operators to optimize game offerings and boost retention, critical in a market where player loyalty drives revenue. The integration of cryptocurrency payments also aligns with growing demand for flexible, secure transactions in live casino gaming, particularly in regions like APAC and LATAM.
For the broader live casino sector, SOFTSWISS’s innovations raise the bar for platform providers like Gamingtech, who must match these capabilities to stay competitive. The focus on regulatory compliance ensures operators can expand into tightly regulated markets without friction, while players benefit from smoother, more engaging live dealer experiences. This move underscores the industry’s shift toward data-driven, player-centric solutions.
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